Work at Home Business » SEO

Rank Tracker Review

admin — Sun, 22 Jan 2012 18:31:38 +0000

Rank Tracker, part of the SEO Powersuite software is a utility that monitors the position of our web site in search engines for an unlimited number of keywords. The software displays the rankings history and graphical reporting of progress. In addtion, Rank Tracker includes a very powerful keyword suggestion tool that extracts information from internet databases. Not only will get plenty of keywords that we can use, but its level of effectiveness or KEI (Keyword Efficience Index). The program is also able to generate comprehensive custom reports with this information, although the free version does not allow downloading to your computer.

Ignite SEO – Search Engine Optimization Software

admin — Wed, 11 Jan 2012 19:25:59 +0000

Ignite SEO is a powerful step by step SEO software that anyone can
use. Ignite SEO allows you built quality links and automatically finds related “dofollow” links from related, relevant sources. Then it creates an account and links to your website with your chosen anchor text. Backlinks are the SEO lifeblood!

Helps you track your progress Ignite shows you the SEO performance of your website, as well as that of your competitors. You’ll find it easy to move your products and services to the top positions on leading search engines, and
increase your revenue.

Increases Website Traffic and Revenue: Analyze your website then directly influence the factors that search engines use to rank your website. Use the suite of SEO tools to improve traffic and increase your revenue stream.

Gets the edge on your competitors: Ignite makes it easy to track the search strategies of your competitors. You tell it your competitors, and it tells you their historical SEO performance and how it came about.

Download Ignite SEO (Free Trial).

Requesting site reconsideration to Google

admin — Tue, 10 Jan 2012 18:25:32 +0000

How to get your site reindexed by Google

Facebook SEO tips – SEO for Facebook

admin — Sun, 08 Jan 2012 14:25:56 +0000

Can we talk about SEO for Facebook? Seems to be evidence that certain factors influence the position and ranking of internal search results on Facebook.

Internal SEO on Facebook page:

- When creating our Facebook page is important that we put the name of your brand or product because that name will be part of the URL of the page, so it is very important to include keywords in the name / URL of the page to create. Obviously if you already have established brand image or product better bet for the branding.

- The number of fans also influence the ranking of the Facebook SERP so the more fans you have, the higher position in the Facebook search engine.

External SEO (Off Facebook Page factors):

Tto boost our Facebook page in search engines results, the magic factor is the number of inbound links to that page. You can put a few links from your blog or web sites. The keywords in the description and the infomation tab also influence the visibility of the page. Do not forget to check the privacy settings that your profile is public, if you want the page to be indexed by search engines.

For Social Media Optimization purposes you can place a Facebook widget or badge pointing directly to your page in the social network.

Traffic Travis Review

admin — Fri, 06 Jan 2012 09:26:36 +0000

SEO is a rapidly evolving practice that continues to grow in popularity as more webmasters realize just how lucrative successful search engine optimization can be for their website. Done right, a highly optimized website will cash in on highly targeted traffic at a minimal expense to the business owners.

Traffic Travis is a software designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring and general market research.

Whether you’re aiming to get traffic from paid methods or through search engine optimization, Traffic Travis is an indispensible research tool. With it you can not only track your own site’s performance, you can also peek under the hood of your competitors’ sites.

Traffic Travis gives you a huge range of SEO and PPC research tools. Including page analysis, backlink monitoring, keyword research, and site tracking. To do the same job Traffic Travis does you’d need to buy multiple (much more highly priced) products.

Traffic Travis SEO Software is available in two versions: Free and Professional. The Free version is a fully workable software. It’ll do most of what the professional version will do. Save a few key differences:

Number of projects: The free version is restricted to 5 projects.
Data caps: The free version has lower data caps on some tools.
Print and save reports: The free version doesn’t support this feature.

If you want to take a soft-sell approach, then the free version is the one to link to. However with the release of v4.0 the professional version is much much more powerful. Here’s a quick run-down on the improvements..

More accurate keyword research results. Plus more detailed data.
Ability to search for domain name availability for multiple keywords simultaneously. From within the software.
More detailed analysis of SEO competition. Easily see how hard it will be to rank for any keyword
Ability to compare backlinks among multiple websites at once.
At the click of a button, find sites where you can get quality links from.
New Adsense analysis tool. Lets you find overlooked traffic opportunities.
Updated Adwords analysis tools.
Brand new interface that is more user friendly and puts everything within easy reach.

he professional grade software replaces Traffic Travis Version 3 on the market, and encompasses a number of innovative new features and improvements highly valued by Traffic Travis users.

New features include support for Unicode, sophisticated data filters, and domain research, link finder and AdSense tools. These features are in addition to the array of pertinent data tools that provide insight into website backlinks, on-page optimization, and everything in between.

Notable advancements in the software include improvements to the keyword research and backlinks tools that return more accurate data, faster. Traffic Travis Version 4 now uses data from Majestic SEO and SEOMoz, the most accurate source of backlinks data.

Attention has also been paid to improving usability of the software: Users can now see an overview of their project data at a glance from the dashboard tab; Multiple projects can be created and are integrated across all functions of the software, streamlining data retrieval and analysis for the user.

Keyword Selection

admin — Wed, 04 Jan 2012 02:25:34 +0000

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know exactly the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably wrong. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business
and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your
business’ rewards.

Google Analytics Tutorial

admin — Sun, 04 Dec 2011 23:30:46 +0000

Useful tips for Google Analytics. Understanding our traffic data.

Internet Business Promoter (IBP) Tutorial

admin — Thu, 01 Dec 2011 17:25:33 +0000

Internet Business Promoter is a powerful web site promotion software solution that helps you to get top rankings in the search engines. IBP SEO tools suite includes inbound and outbound links analyzer, broken links checker, search engine position checker, meta tag analysis and semi-automatic registration in directories and search engines.

You can also donwload the IBP complete manual for full detailed instruction.

Learn how Internet Business Promoter works.

Traffic Travis Video Tutorial

admin — Thu, 01 Dec 2011 16:24:52 +0000

Traffic Travis is a software specially designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring and general market research.

The key benefit for more experienced users is providing a one-stop-shop for search engine optimization, rather than relying on multiple tools on multiple websites. Being able to easily cross-reference information is also a very important benefit, and allows users to save a considerable amount of time when researching their market and competitors. The PPC tools are so comprehensive and useful that they could easily be released as a separate product.

he following video tutorial shows how to use Traffic Travis.

Screencast Walkthrough of Traffic Travis professional version 4

Click here to learn more

SEO or PPC

admin — Mon, 28 Nov 2011 08:28:16 +0000

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.