How to get more Facebook Fans
Inside a comprehensive online strategy of social media
marketing, -in which SEO is only a part- , will be very helpful to our business or website to create a Facebook page (Go to http://www.facebook.com/pages/create.php). Creating a page for a business or product in the most popular social network is 100% free, but here comes the hardest task: to get fans. Here are some guidelines to optimize your Facebook business page and get inconditional fans.
- Of course, one of the most important aspects of our Facebook page is the title. If you want to build branding, the brand itself should be the title. However, in other cases the best option is to include the keyword for which we want to be found.
- It is also important to include in the Facebook page a good, keyword-rich description of your activities, goals, mission, relevant keywords , twitter address, our website URL, etc…
- A good profile photo is essential. Can be the logo of our company or a personal image.
- In the information tab we have to fill out all information possible about your business or website, without forgetting, of course, the URL.
- Once the new Facebook page is ready, you can easily invite all your friends and contacts in Facebook to become a fan through the link “suggest this page to my friends”. Be careful and selective; invite only people who really might be interested in your content.
- If your company has a database, you may contact your customers announcing the launch of your new page.
- Do not forget the golden rule: Add to your Facebook page interesting, frequently updated content. Write about topics relevant to your business and share videos, links, news and related posts from other blogs. The more content, more likely to attract new followers. Another way to get fresh content is to import the RSS feed from your blog, so your Facebook page will be updated with your blog entries. You can import your feed with the in-built Facebook application “notes”.
- Once you start to get fans, is essential to pay atention caring interaction and communication with them, making it the most personal way possible. Ask questions, answers questions, talk and listen.
- Promote your Facebook page on your own site or blog. At http://www.facebook.com/facebook-widgets you will find official Facebook badges and buttons that you can place on your site encouraging your visitors to become fans. Specific plugins for WordPress blogs are very easy to implement.
- You can also promote your new Facebook page by placing the URL as a signature of your emails.
- We can consider the possibility of launching a paid campaign through the Facebook ad network to get targeted customers.

May 26, 2011 





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