This top-seller book welcomes you to the world of Socialnomics, where consumers and the societies they generate online have a profound influence on our economy & the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made plenty of traditional promotion strategies obsolete. Today’s best businesses & marketers are learning to profitably navigate this new landscape.
Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other by instant communication. This is a giant socioeconomic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.
Brands can now be strengthened or destroyed by the use of social media. Promotion is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer promotion messages less valuable each day. But savvy companies are using online networking sites as huge focus groups & as an efficient means of communication with consumers. If social media is not an element of your business strategy, you have already fallen behind your competition.
In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds & how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, & sell products; the way it eliminates inefficient promotion tactics & middlemen; & how businesses are connecting directly with their customers through popular social media platforms.
Social media will continue to change the way businesses market products and how consumers & businesses interact with each other. If you are a marketer or business owner, the giant query is whether you’ll keep up with those changes. Socialnomics is an essential resource for anyone who wishes to understand the implications of social media, & how to tap its power to increase sales, cut promotion costs, and communicate directly with consumers.